Tailored & Targeted Local Advertising
Yelp Advertising Partners
With over 148 million reviews posted to date, Yelp is one of the largest review generation platforms in the world. In addition to posting reviews, users can use Yelp to find events, lists and to talk with other Yelpers. Meanwhile, business owners have the opportunity to manage and update their business information This dynamic website consistently drives consumer purchase decisions.
According to Nielsen, 79% of Yelp visitors make a purchase within a week after searching for a business.
Emet Digital is an official Yelp Advertising Partner. You might ask, what does that mean? Recently, Yelp launched this partnership program to offer unique benefits to its participating members. As program members, we can take advantage of new opportunities to help our clients connect with local customers.
What are the benefits of becoming a Yelp Advertising Partner?
As Yelp Advertising Partners, we can create enhanced profiles for our clients. For example, an updated profile might feature a prominent call-to-action, an informational video, or a compelling photo slideshow.
If you’re familiar with Yelp practices, you know that your business listing might also have your competitors ads featured prominently on your profile. With enhanced profiles, we’re able to remove competing ads from your profile, allowing your customer to focus on your business page without being distracted by what your competitors might be offering. Businesses that invest in enhanced profiles and professional review management routinely attract more clients than standard, unoptimized listings.
In addition to profile enhancements and listing management upgrades, as Yelp Advertising Partners, we have access to valuable tools to track user behavior. These tools help us evaluate the traffic to your Yelp Business Page and determine how users respond to specific information. Collecting this data allows us to make consistent improvements to your listing, resulting in more conversions.
How will our Yelp partnership impact Emet Digital clients?
At Emet Digital, we understand that every business needs a unique marketing strategy. Our clients are not required to advertise with Yelp, however, our new partnership creates new opportunities for more precise customer targeting and flexible advertising options.
It’s important to note that we don’t make any commissions from Yelp, and that we work with each client to determine whether a Yelp advertising campaign will be beneficial to their overall digital marketing strategy.
Contact us to learn how we can help you design a unique Yelp strategy to help grow your business!