Increase the Quality of Your Leads
As a business owner, the decision to spend money on paid advertising campaigns is never an easy one. When you invest your bottom line into growing your business, you want to ensure that the dollars you spend on advertising are producing tangible results.
At Emet Digital, we strive to put your advertising dollars to the best possible use throught a commitment to transparency and data-driven analysis. Paid advertising is so essential because it empowers businesses with the ability to more accurately target potential customers within the vast digital marketplace, increasing visibility and allowing them to better track the conversions those ads yield. We will help you refine your paid advertising strategy over time by using the data to invest in the avenues that produce the most and highest quality leads, ultimately increasing your bottom line.
Types of Paid Marketing Campaigns
There are a variety of different kinds of paid marketing campaigns that you can choose to invest in to reach and convert new customers. Based on the nature of your company, which you choose and the degree to which you invest in them can produce widely different results, so optimizing your strategy requires constant analysis and adaptation. Here are just some of the many different kinds of paid campaigns we manage on behalf of our clients:
Google Ads Campaigns
Google Ads (formerly known as Google AdWords) is a powerful platform for running paid search campaigns. It allows businesses to bid on keywords relevant to their products or services, and their ads appear at the top of Google’s search results when users search for those keywords. The benefits of Google Ads include immediate visibility, precise targeting, and the ability to control ad budgets effectively.
This type of paid campaign involves placing visual banner ads on various websites and apps within the Google Display Network. Display ads can increase brand awareness, reach a broader audience, and be used for remarketing purposes.
Retargeting campaigns, also known as remarketing, involve showing ads to users who have previously visited the business’s website but did not convert. By retargeting these users, businesses can remind them about their products or services, increasing the chances of conversion and provide insight into how these new ads had a varying impact on conversion rate.
Key Elements of
Managing Paid Campaigns
Managing paid advertising campaigns is no loner a matter of creating and ad, publishing it, and crossing your fingers while waiting by the phone for new customers to pour in. Digital campaign management requires consistent attention and updating in order to remain effective and produce desirable results.
Emet Digital’s paid campaign management team specializes in creating and optimizing all the key features of a successful ad campaign, from implementing keyword research to generate engaging ad copy to deigning attractive landing pages and advertisements across a whole range of different formats (banners, videos, etc.). Behind the scenes, we are constantly optimizing our paid ad strategy through data monitoring and analysis so we can best understand which forms of spending are moving the needle the most in terms of return on investment (ROI).
Expand your reach, accurately target new leads and gain valuable insight into your customer base with Emet Digital’s paid campaign management services!