Maxferd Jewelry & Loan
Increasing In-Store Online and Foot Traffic Through Targeted Marketing
Client Overview
Maxferd Jewelry & Loan has been a cornerstone of the community for over 135 years, providing high-end jewelry, precious metals, and trusted collateral loan services. As the oldest pawnshop in America, Maxferd has earned the loyalty of customers across California. To connect with a new generation of customers and grow its online presence, Maxferd partnered with Emet Digital.
Our collaboration ensures that Maxferd’s legacy continues to thrive. Together, we implemented targeted local SEO strategies, bolstered social media engagement, and optimized digital platforms. The results were clear: increased foot traffic, higher online engagement, and a renewed connection with both loyal and new customers.
About the Company
Founded in 1884 in the heart of San Francisco, Maxferd Jewelry & Loan is a testament to over a century of service. This iconic business has provided generations of high-end jewelry, precious metals, and collateral loans. With stores in Beverly Hills, San Francisco, Lawndale, Los Angeles, Van Nuys, Woodland Hills, and all around California, their continued expansion reflects their enduring reputation for trust and excellence.
Client Challenges
Maxferd already had a strong foundation, with a deep-rooted reputation and a loyal clientele. As they expanded and modernized their approach, they turned to Emet Digital to help them continue thriving in a competitive digital landscape. Their goals were simple:
Strengthen their online presence to match their in-store reputation.
Maintain their trusted brand while connecting with new customers online.
Drive more foot traffic to all Maxferd locations while remaining true to their heritage.
Our Approach
Maxferd’s brand had already stood the test of time—what they needed was a partner who could complement their efforts by extending their reach in the digital world. We worked closely with Maxferd to refine their digital marketing strategy, ensuring that their values and reputation were always front and center. Here’s how we helped them amplify their presence:
A Centralized Marketing Strategy to Guide Growth
Maxferd’s decades of experience spoke for itself. Our role was to ensure that their trusted reputation carried through on every digital touchpoint. We refreshed their online presence with a cohesive strategy that united all locations under a single brand, providing clear and consistent messaging across their website, social media, and business listings.
Opening New Markets for Maxferd Jewelry
The website overhaul was key to improving Maxferd’s user experience. By streamlining their digital properties, we made it easier for customers to navigate, shop, and engage with Maxferd, all while preserving the traditional values they trust. We also helped open new markets through targeted eBay campaigns, further extending their reach to a wider audience.
A Centralized Marketing Strategy to Guide Growth
We helped Maxferd strengthen its local presence by optimizing Google and Yelp Ads and expanding paid media efforts to social media, ensuring their brand stood out across key platforms. This increased qualified leads and boosted conversion rates while preserving their heritage. To measure success, we integrated CallRail to track customer inquiries and link them to specific campaigns, automating data cross-referencing with store transactions to directly connect online engagement with sales. This data-driven strategy provided valuable insights to continually improve visibility and drive more customers to the store.
Results & Impact
Maxferd’s success story highlights the power of effective collaboration. By combining their decades of reputation with Emet Digital’s expertise in digital marketing, we were able to help Maxferd rise above the competition and become even more visible to local customers.
The results speak for themselves. Today, Maxferd stands as a cornerstone of the community. With Emet Digital’s continued support, they remain highly visible and accessible, fostering meaningful connections with both loyal customers and new patrons, ensuring their legacy thrives for years to come.
Next Big Goal?
We know that valuable partnerships begin with meaningful collaboration. That’s why we kick things off by diving deep into your unique business goals and budget. This allows us to create a personalized digital marketing strategy that truly drives your success!
Book your strategy meeting now!
