CASE STUDY
First Legal
A Comprehensive Approach to Amplifying Online Presence and Driving Lead Generation
Client Overview
First Legal, a leading litigation support company, simplifies the litigation process with its comprehensive File Thru Trial™ solutions. By integrating services like court filing, eFiling, service of process, and eDiscovery, they deliver personalized and efficient solutions through innovation, trust, and deep industry expertise.
Client Challenges
First Legal approached Emet Digital with the goal of enhancing their digital marketing efforts across multiple channels. While First Legal had a strong foundation, they recognized the need for a more robust and cohesive online presence that could capture and convert leads more effectively.
The scope of work included:
Web Development
Rebuild and optimize the website to reflect the quality and scope of First Legal’s services.
Content Writing
Develop a content strategy that reinforces the brand and drives leads.
SEO
Address technical SEO issues, update content, and develop an evergreen content plan.
Paid Media
Optimize Google Ads to reduce costs while maintaining or improving lead quality.
Lead Gen Campaigns
Implement campaigns targeting specific services and broader legal support needs.
Monthly Reporting
Provide regular insights and recommendations to continually refine the strategy.
Our Approach
To address First Legal’s goals, Emet Digital crafted a comprehensive digital marketing strategy that focused on immediate enhancements and long-term growth:
Branding & Design
We collaborated closely with First Legal to refine their branding, ensuring a cohesive and professional image across all digital touchpoints.
Website Rebuild & SEO
Rebuilt First Legal’s site, cleaned up content, implemented an evergreen SEO plan, and fixed technical issues for better search engine optimization.
Lead Generation
Launched targeted campaigns starting with eServices and eFiling, then expanded to cover the full range of File Thru Trial services, capturing leads across the decision-making process.
Google Ad Campaigns
A targeted campaign was launched, focusing specifically for their deposition services.
Content & Guest Posts
Published blog content on key legal topics and secured guest posts on reputable sites to boost First Legal’s authority and reach.
Results & Impact
Emet Digital’s strategies significantly boosted First Legal’s digital presence. The revamped website and targeted SEO increased organic traffic and search rankings. Lead generation and optimized Google Ads drove quality leads, while enhanced social media and guest posting positioned First Legal as a leader in the legal industry.
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