What Exactly is SEO?
In the most general terms, search engine optimization (SEO) refers to the complex process of enhancing your website to improve its visibility and ranking on search engines like Google. Instead of envisioning search engine optimization as one thing, it’s best to think of it as an umbrella term. The SEO process can include almost any technique designed to increase a website’s ranking across the various search engines, some of which include:
At Emet Digital, we employ all of these methods, and more, as dictated by your lead generation plan. We evaluate current traffic and your website’s current status to develop a strategy through which to increase visibility and drive your site to the top of the search engine results. By partnering with us, we can help you reach the consumers you wish to target in your area based on the services, products, or other keywords you’d like to promote.
What Makes SEO So Important?
In an increasingly technological world, SEO isn’t an option – it’s a necessity. Saturated markets have provided consumers with a seemingly endless range of choices. Search engine optimization is about positioning your business so that it is most visible to the individuals who are primed to make a purchase or become a sales lead. Performing continuous SEO on your website helps drive new customers to your site through:
When users search for products or services with location-specific keywords (e.g., “plumber in New York”), search engines use local ranking factors to determine the most relevant results for that area. By implementing effective local SEO strategies, we increase our clients’ chances of appearing higher in local search results, reaching potential customers in the vicinity.
Ranking higher in local search results means that a business is more likely to be seen by users searching for products or services in the local area. This increased visibility can drive more organic traffic to the business’s website or physical location, leading to potential conversions and new customers.
A well-optimized website that ranks high in search results conveys credibility and trustworthiness to potential customers. Users tend to trust businesses that appear at the top of search results, leading to a higher likelihood of them choosing the business’s products or services.
Many users search for businesses while on the go, looking for nearby solutions to their needs. By targeting local keywords and optimizing for mobile devices, businesses can attract mobile users and convert them into customers.
Search engine results are constantly fluctuating. You will see different results for the same inquiry based on whether you’re searching in California or New York. Outranking your competition, even by one position, can have a measurable impact on your profits. Long-term, organic SEO success requires identifying the keywords and phrases relevant to your business, then creating useful and original content around those terms.
What Sets Emet Digital Apart?
At Emet Digital, we integrate our SEO goals into every stage of our process. For example, we may create an impactful graphic design that functions as a linkable asset or write a series of informative blog articles surrounding specific keywords. Search engine optimization is never an afterthought. Instead, we consider your ranking goals for local, national, and global results and develop a long-term strategy to ensure we meet those goals.
We know that our work isn’t done once your website is ranking on page one. To maintain your ranking, we consistently monitor site performance across relevant keywords and fine-tune our approach. In order to continuously compete, we focus on creating new and relevant content for your users. We want to show each search engine that your website to be a valuable and active part of the online ecosystem.
The algorithmic demands of search engines are constantly growing and shifting, Emet Digital is dedicated to staying ahead of the curve and to help our clients adapt quicker than the competition. We stay on top of these new trends on our clients’ behalf and are constantly updating our strategy to include newly important ranking factors like Core Web Vitals, Mobile-First Indexing, Local Intent and Voice Search, and more.
Take advantage of Emet Digital’s SEO experience and expertise to boost your local ranking and establish your edge in the highly competitive digital marketplace right away.