Lead generation, or inbound marketing, is the process of identifying and cultivating potential customers for a product or service. Lead generation is the key to scalable growth because it provides a consistent stream of sales qualified leads. It’s also the first step toward building an engaged and loyal client base!
In our personal lives, we understand the importance of nurturing relationships. When it comes to business, it’s also important to nurture your relationship with prospective clients. Lead generation campaigns can be highly specific and able to target specific buyer personas. Visitors who fit that persona will then be directed to landing pages or contact forms, where they enter your sales funnel.
Predictable lead generation directly translates to predictable revenue. In order to anticipate your work volume and profits, it’s important to establish a steady stream of leads.
At Emet Digital, our lead generation strategy is built on the idea that not all leads are created equal. We perform extensive industry research in order to determine the optimal conversion strategy for your business. Before we begin our work, we’ll sit down with you to uncover your ideal client and define their buyer persona. The next step is to develop a campaign to address the reason that each persona needs your products or services. Lastly, we’ll create content around that reason to mobilize your audience.
Our team believes in full transparency, so you’ll receive ongoing reports about where your leads are coming from and how our campaigns perform. We consistently focus our efforts on generating high-intent traffic, so that the leads you receive are always nearing the purchase point. From content creation to PPC, we’ll explore every option to drive traffic and conversions.