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Video Production

A Brand Is A Story That Is Always Being Told

Video production is an important tool within the content marketing toolkit. In addition to being visually engaging, video is useful in explaining complex concepts and persuading users to make purchase decisions. Whether the video is animated or shot on location, immersive storytelling and creative content positively impacts your bottom line.

What kind of video production services do you offer?

Our in-house team offers a broad array of video production services to help you realize your sales and marketing goals. Some of those services include:

  • Explainer Videos
  • Promotional Videos
  • Social Videos
  • Event Coverage
  • Studio Productions
  • Video Blogs
  • Testimonials

In addition to the above examples, we provide all video production necessary for your lead generation plan. When your business has a story to tell, we’ll be there to help you tell it.

What makes video production so important?

If a picture is worth a thousand words, then the value of a high-quality video production is impossible to quantify. Videos are conversion machines. Favored by search engines and users alike, adding video to a website can increase conversions by up to 80%! Each video also increases your search engine visibility by creating new, indexable web pages.

In addition to the SEO benefits, video production also offers numerous benefits for your overall brand identity. Videos often solicit social sharing, which can help drive traffic to your profile or website. Lastly, video is considered “device-agnostic”, which means it has the same impact and functionality, regardless of if it is viewed on a desktop or a cell phone. This flexibility helps business adapt to their increasingly mobile audience.

What differentiates your approach?

At Emet Digital, we create compelling, unique videos that are driven by industry research and lead generation strategy. Before we begin our work, we’ll sit down with you to uncover your ideal client. As we move forward in the process, we create video content with the express purpose of addressing the reason that ideal client needs your products or services. Lastly, we work to identify the best possible positioning for your video as well as the specific message most likely to drive conversions.

Video production is an investment that can help even the smallest business compete on the same playing field as corporate behemoths. In addition to boosting conversions and search engine traffic, video also increases the average time a user spends on a site. As we’re developing your lead generation plan, we think carefully about the role that video might play in your story.