Yelp Page Upgrades are powerful features that can be added to your Yelp listing to increase user engagement. These upgrades allow business owners to showcase their brand, products, services, and the unique aspects that set them apart. Some upgrades are industry-specific and may not be available for all business types. By optimizing your Yelp business listing with these upgrades, you can create a more dynamic and customized experience for users, helping your business stand out in search results and attracting more potential customers.
All Yelp Page Upgrades
Here’s a list of all Yelp Page Upgrades available as of September, 2024:
- Photo/Video Slideshow
- Custom Call to Action
- Removal of Competitor Ads
- Business Highlights
- Logo
- Verified License
- Portfolio
- Yelp Connect Posts
1. Photo/Video Slideshow
The Photo/Video Slideshow upgrade allows you to reorder and feature the best photos and videos on your Yelp business page. You can choose the high-quality images that will be displayed at the top of your page and in search results, ensuring that potential customers see the visuals that best represent your brand. The slideshow creates a dynamic presentation, with photos rotating continuously, giving your page a polished and engaging look. This feature helps you control the first impression your business makes on Yelp, creating a customized digital storefront that can captivate both new and returning customers.
2. Custom Call to Action
Convert page views into direct customer actions with the Custom Call to Action (CTA) feature. This fully customizable button can link consumers directly to an order form, coupon, or a specific page on your business website. For example, a gym might use a CTA that reads, “1-Week Free Trial – Learn More,” directing users to a sign-up form. By prominently featuring the CTA on your page, you can guide visitors to take specific actions, such as making a purchase or scheduling an appointment, thereby increasing conversions and driving business growth.
3. Removal of Competitor Ads
The Removal of Competitor Ads upgrade prevents ads from other businesses from appearing on your Yelp page. Most free Yelp pages have competitor ads in the center, which can distract potential customers. By removing these ads, you ensure that visitors to your page remain focused on your business, reducing the chances of them clicking away to a competitor’s listing. This upgrade helps maintain customer attention on your products and services, potentially increasing the likelihood of conversions.
4. Business Highlights
Business Highlights allow you to add eye-catching badges to your Yelp page that showcase what makes your business unique. You can select up to six highlights, such as “Family Owned” or “Pet Friendly,” to display on your page. These badges not only appear on your page but also in search results, making your business stand out among competitors. With more than 30 highlights to choose from, this upgrade provides a simple yet effective way to communicate your business’s key selling points and attract the right customers.
5. Logo
The Logo upgrade lets you upload and display your company’s logo on your Yelp page and in search results. This feature enhances your page’s professionalism, helps build trust, and reinforces brand awareness. A well-placed logo can make your business appear more established, giving potential customers confidence in your services and making your listing more memorable.
6. Verified License
Displaying a Verified License badge on your Yelp page indicates that your business has a valid trade license, verified by Yelp’s moderators. This badge, visible on both your page and in search results, reassures potential customers that your business is trustworthy and compliant with industry standards. With 82% of users saying they are more likely to choose a business with a Verified License badge, this upgrade can significantly boost customer confidence and increase your chances of being selected over competitors.
7. Portfolio
The Portfolio feature allows you to showcase your business’s specialties through a collection of project photos. You can also provide additional details such as estimated costs and timelines, giving potential customers a virtual walkthrough of your work. By highlighting your best projects, you can demonstrate your expertise and quality to prospective clients, making it easier for them to choose your services. This feature is available for eligible business categories, making it an excellent tool for industries where visual proof of work is critical.
8. Yelp Connect Posts
Yelp Connect enables you to create posts that share important updates and news about your business. These posts appear on your Yelp page and reach users who have shown interest in your business, keeping them informed and engaged. Whether you’re announcing a new product, promoting a special offer, or simply sharing news, Yelp Connect helps you maintain a connection with your audience and encourages repeat visits to your page.
What Is Yelp Upgrade Package?
The Yelp Upgrade Package has replaced the Enhanced Profile for new local businesses joining Yelp. This package includes all the features of the Yelp Enhanced Profile, plus additional Page Upgrade features. The Yelp Upgrade Package combines Yelp’s best tools to help you capture attention and build your brand, ensuring your page looks even more professional and keeps customers engaged longer.
Yelp Upgrade Package Vs. Yelp Enhanced Profile
The Yelp Enhanced Profile used to include only three Yelp Page Upgrade features: Photo/Video Slideshow, Custom Call to Action, and Removal of Competitor Ads. In contrast, the Yelp Upgrade Package includes every Yelp Page Upgrade available for your business type. With more features, the Yelp Upgrade Package helps your business stand out even more, making your Yelp presence stronger and more effective.
Looking To Generate More Leads On Yelp?
Are you looking to maximize the potential of your Yelp business listing and attract more customers? Yelp Page Upgrades offer powerful tools to showcase your brand, but navigating these options can be overwhelming. At Emet Digital, a trusted Yelp Partner Agency, we offer some of the best Yelp Ads Services to help you drive more engagement and increase leads.
