Yelp Connect is a paid feature that allows businesses to tell their unique story and share important updates or news directly on their Yelp business page. With Yelp Connect, businesses can create posts that reach users who have shown interest in their business, keeping them informed and engaged.
Whether you’re announcing a new product, promoting a special offer, or simply sharing news, Yelp Connect helps you maintain a connection with your audience and encourages repeat visits to your page. These posts appear prominently on your Yelp page, making it easy to keep your customers updated and involved.
Yelp Connect Post Types
Ongoing Posts
Ongoing posts have no end date and will remain live on your Yelp page until you choose to take them down. This type of post is perfect for sharing evergreen content or updates that are relevant for an extended period.
Event Posts
Event posts are designed for time-sensitive announcements. You can specify the start and end dates for your event, and once the event concludes, the post will automatically be taken down from your page. This ensures that your page remains current and relevant.
Update Posts
Update posts allow you to set an expiration date for your content. These posts are ideal for temporary offers or news that will only be relevant for a specific period. Once the expiration date is reached, the post is removed, keeping your page clutter-free.
Yelp Connect Features
1. Post updates to your page
With Yelp Connect, you can upload images and add text to inform customers about special offers, recent changes, or new services. This feature allows you to visually and textually engage your audience, making your business updates more appealing and noticeable.
2. Create a post from any device
Yelp Connect offers flexibility, allowing you to create posts from the Yelp Connect tab in the Yelp for Business mobile app or website. This means you can update your business page anytime, anywhere, making it convenient to keep your customers informed.
3. See who engages with your posts
Yelp Connect provides insights into how many people interact with your posts, including demographic information and the neighborhoods they frequent. This data helps you understand your audience better and tailor your posts to increase engagement.
4. Add CTAs to your Yelp Connect Posts
Yelp Connect also lets you add customized Call-to-action buttons to your Posts so that followers can call, request a quote, or visit your website directly from your posts, driving action and engagement.
How To Post With Yelp Connect?
Yelp has designed Yelp Connect to be user-friendly, so anyone can easily use it to publish business updates or critical information. Here’s what you need to do to make a post with Yelp Connect:
- Navigate to Yelp Connect.
- Click or tap on Create Post.
- Select a Photo or Video.
- Write a Catchy Headline/Title.
- Write a Description.
- Add a CTA Button.
- Set Post Visibility Duration.
Yelp Connect Best Practices
- Build a set of posts once a month to schedule upcoming events. If a last-minute event or new menu addition pops up, create a post right away.
- Use Yelp Connect posts to spotlight satisfied customers (with their consent), similar to how you promote great reviews on social media or your website.
- Create Yelp Connect posts to advertise new services, products, or promotional discounts. Even if the customer is far away, take the time to convey details about the product or service and any special pricing.
Automate Your Connect Posts With A Yelp Marketing Agency!
Ready to keep your Yelp page consistently updated with engaging posts? Automate your Yelp Connect strategy by partnering with a Yelp advertising agency like Emet Digital. Let us handle your Yelp marketing, so you can focus on growing your business effortlessly.
