Optimizing your Yelp business listing is crucial for attracting potential customers and standing out in local search results. By following these key steps, you can enhance your Yelp presence and boost your business visibility.
- Select A Related Business Category
- Set Your Operating Hours
- List All Your Services
- Write An Engaging “From The Business” Description
- Add Photos & Videos To Your Yelp Page
- Include A Nice Call To Action
- Assign A Service Area
- Activate Yelp Business Messages
- Respond To Every Review
- Update Owner & Manager Profiles
- Work With A Yelp Agency Partner To Run Ads
- Display Yelp Badges on Your Website
- Utilize Yelp Page Upgrades
1. Select A Related Business Category
Choose the most accurate category for your business to improve visibility in relevant searches. Yelp offers numerous options, so take time to select the one that best represents your primary services or products.
2. Set Your Operating Hours
Provide accurate and up-to-date operating hours to help customers plan their visits. Include special hours for holidays or seasonal changes to prevent frustration and missed opportunities.
3. List All Your Services
Clearly outline all the services your business offers. This comprehensive list helps potential customers understand your full range of offerings and increases the likelihood of matching their search queries.
4. Write An Engaging “From The Business” Description
Craft a compelling and informative description that highlights your unique selling points. Use this space to tell your brand story, showcase your expertise, and explain why customers should choose your business.
5. Add Photos & Videos To Your Yelp Page
Visual content is crucial for engaging potential customers. Upload high-quality photos and videos that showcase your products, services, and business atmosphere to give visitors a better sense of what to expect.
6. Include A Nice Call To Action
Encourage potential customers to take the next step by including a clear call to action. Direct them to your website for more information or prompt them to call for reservations or inquiries.
Note: You can only utilize Custom CTAs if you have an active Yelp Ads Campaign.
7. Assign A Service Area
Define your service area accurately to appear in relevant local searches. This helps potential customers understand if you can serve their location and improves your visibility in targeted geographic areas.
8. Activate Yelp Business Messages
Enable the Yelp Business Messages feature to allow direct communication with potential customers. This quick and convenient option can help you address inquiries promptly and potentially convert leads into sales.
9. Respond To Every Review
Respond to all Yelp reviews, whether positive or negative. Replying professionally demonstrates your commitment to customer satisfaction and can help mitigate the impact of negative feedback while reinforcing positive experiences.
10. Update Owner & Manager Profiles
Keep your owner and manager profiles current and professional. Include relevant information about your experience and role in the business to build trust and credibility with potential customers.
11. Work With A Yelp Agency Partner To Run Ads
Collaborate with a Yelp Agency Partner like Emet Digital for specialized Yelp Ad Services and maximize the results from your advertising efforts. Experts offer early access to updates, in-depth keyword management, better ad copy, precise geo-targeting, budget, and ad goal optimization, and faster issue resolution.
12. Display Yelp Badges on Your Website
Showcase Yelp badges on your website to encourage customers to leave reviews. This cross-promotion can help build your Yelp presence and provide social proof to website visitors.
13. Utilize Yelp Page Upgrades
Invest in Yelp Page Upgrades for advanced optimization features. While they come at an additional cost, these upgrades offer benefits beyond a free profile.
Here’s a list of all the Yelp Page Upgrades available as of September 2024:
- Photo Slideshow
- Custom Call to Action
- Removal of Competitor Ads
- Business Highlights
- Logo
- Verified License
- Portfolio
- Yelp Connect Posts
