CASE STUDY

ICE Heating Cooling and Plumbing

The Impact of a unified marketing strategy for quality lead acquisition

Client Overview

In the current market, having a unified marketing strategy is a must. ICE Heating Cooling and Plumbing faced challenges due to a fragmented approach and insufficient data analysis. With nearly 30 years of experience in Southern Nevada, they realized it was time to consolidate their efforts.

Emet Digital stepped in to streamline their strategy by integrating SEO, PPC, content marketing, and social media. This approach ensured a consistent and engaging brand voice throughout the customer journey. As a result, ICE experienced increased lead generation and enhanced brand presence, allowing them to stand out in a competitive landscape.

About the Company

With over 29 years of experience, ICE Heating, Cooling & Plumbing has established itself as a trusted name in Southern Nevada’s HVAC industry. By focusing on customer satisfaction, they’ve earned a reputation for reliability, expertise, and superior service. This commitment to excellence is evident in every project, from maintenance and repairs to full installations, ensuring clients always receive optimal performance from their systems.

Client Challenges

Before partnering with us, ICE Air Conditioning & Plumbing was struggling with key issues that limited their growth:

Significant hurdles due to the absence of a cohesive marketing strategy
Fragmented marketing approach
Limited access to data insights, making it difficult to measure performance

Aligning all initiatives and messaging across channels
Boost their local visibility and attract more qualified leads
Dominate key advertising platforms
Revamp their website for a better user experience

Our Approach

We knew that solving ICE’s problems would require a multi-faceted strategy that addressed each of their challenges individually while working towards their growth goals as a whole. Our approach focused on six core areas: Graphic Design, SEO, Content Writing, Web Development, Social Media Management, and Paid Media.

STEP 1

Building a Solid Foundation

We audited ICE’s online presence, updated their branding, and created a guide to align visuals, tone, and messaging. Over 100 directory listings were corrected for consistency, building trust and improving visibility. A review monitoring system and team training empowered ICE to manage feedback and enhance their online reputation.

STEP 2

Crafting an Effective Website for Increased Bookings

We redesigned and rewrote ICE’s website with engaging, SEO-optimized content to resonate with their audience and reinforce their brand. A full SEO audit informed user-friendly layouts, intuitive navigation, and strategic calls-to-action, improving user experience and conversions.

Regular analysis of user behavior allowed us to refine pages, increasing traffic and boosting booking rates.

STEP 3

Designed for Discovery

We aligned ICE’s messaging across social media and integrated PPC campaigns for a cohesive strategy. Managing ads on platforms like Yelp, Google, GLS, and Meta, we used A/B testing and performance analysis to optimize lead generation while controlling costs, ensuring measurable results for every dollar spent.

STEP 4

Elevating Customer Engagement with CallRail and Emet's Yelp Autoresponder

We integrated CallRail for advanced call tracking and analytics, enabling ICE to monitor performance, analyze behavior, and improve call quality. Additionally, Emet’s AI-powered Yelp Autoresponder ensures prompt, 24/7 lead engagement, refining marketing strategies and strengthening customer relationships. These tools enhance engagement and position ICE for continued growth.

Results & Impact

Thanks to our dedicated efforts, ICE Air Conditioning & Plumbing now enjoys a robust digital marketing strategy that enhances their online visibility and engages potential customers effectively. Their upgraded website and targeted advertising campaigns have already begun to attract more traffic and high-quality leads, which are essential for their growth.

Looking forward, ICE has ambitious plans to expand their services and reach, and we’ve laid a strong foundation to support this journey. Their new website is designed for scalability, making it easy to incorporate additional services and locations as they grow.

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in Action?

Strong partnerships are built on valuable insights. We kick off our collaboration by assessing your business goals and budget, ensuring we tailor the right digital marketing strategy to propel your growth.

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