Yelp is a powerful platform that can help businesses gain visibility and attract more customers. By leveraging Yelp’s features, businesses can enhance their online presence and drive more leads. Here’s everything you need to do to maximize your business’ exposure on Yelp and generate more leads:
- Claim Your Business Listing On Yelp
- Optimize Your Yelp Profile
- Utilize Yelp’s Business Page Upgrades
- Respond to Your Yelp Reviews
- Post A Check-In Offer Or A Yelp Deal
- Browse Nearby Jobs Feed
- Run Yelp Ads
1. Claim Your Business Listing On Yelp
The first step to promoting your business on Yelp is to claim your business listing. This ensures that you have control over your business information and can make updates as needed. By claiming your listing, you can provide accurate details, add photos, and engage with customers directly on the platform.
2. Optimize Your Yelp Profile
Optimizing your Yelp profile involves filling out all relevant information about your business, including hours of operation, services offered, and contact details. High-quality photos and a well-written business description can also enhance your profile and attract more potential customers.
3. Utilize Yelp’s Business Page Upgrades
Yelp offers various Business Page Upgrades that can enhance your listing and attract more customers. You can cherry-pick whatever Page Upgrades you want, and Yelp would charge a fixed fee for the upgrades you choose each month.
- Restricting Competitors’ Ads:
This upgrade prevents competitors’ ads from appearing on your Yelp page.
- Photo/Video Slideshow:
This feature allows you to showcase a slideshow of photos and videos on your Yelp page.
- Call to Action:
This upgrade adds a customizable call-to-action button on your Yelp page to drive customer actions.
- Business Highlights:
These are short, descriptive phrases that highlight the key attributes of your business.
- Verified License:
This badge shows that your business is licensed and verified by Yelp.
- Portfolios:
Allows you to display a portfolio of your work directly on your Yelp page.
- Enhanced Profile (For Old Customers):
Enhanced Profiles are legacy bundles that are now a part of Business Page Upgrades, which bundles some of the features (Call to Action, Restricting Competitors’ Ads, and the Photo Slideshow) from the current page upgrades.
4. Respond to Your Yelp Reviews
Engaging with your customers by responding to Yelp Reviews shows that you value their feedback. You should respond to reviews regardless of whether they are positive or negative. This interaction can build trust and demonstrate your commitment to customer satisfaction.
5. Post A Check-In Offer Or A Yelp Deal
Posting Check-In Offers or Yelp Deals can incentivize customers to visit your business. These deals can drive traffic to your location or website and also encourage customers to leave reviews, further enhancing your Yelp presence.
6. Browse Recent Jobs Feed
The Recent Nearby Jobs Feed allows businesses to find potential customers looking for services in their area. By browsing this feed, you can reach out to potential leads and send them a quote, increasing your chances of securing new business.
7. Run Yelp Ads
Yelp Ads can help you reach a broader audience and attract more customers. However, if you don’t do it right, you’ll end up losing all of your budget with little to no results. If you want great results from your Yelp Ad Campaigns, it is recommended to hire a good Yelp Partner Agency like Emet Digital® for Yelp Advertising Services.
Is Yelp Advertising Worth It?
When weighing the pros and cons of using Yelp for advertising, consider your business type, location, and target audience. Yelp ads can increase visibility and lead to high-quality leads, especially for local service-oriented businesses. However, the cost-effectiveness varies based on your budget, market competitiveness, and Yelp Profile Optimization. While some businesses find great success, others may struggle with high costs and restrictive policies. It’s crucial to monitor your return on investment carefully.
Consider starting with a small budget to test effectiveness, and be prepared to adjust your strategy based on results. Ultimately, the value of Yelp advertising depends on your specific business needs and goals.
Is Yelp Better Than Google For Local Businesses?
In the Yelp Ads vs. Google Ads conversation, Yelp often takes the lead as the better choice for local businesses looking to run paid ads, thanks to its highly trusted reviews that attract users actively seeking local recommendations. Yelp users generally exhibit high buying intent, making it easier to achieve better conversion rates. Additionally, Yelp allows businesses to optimize their profiles for better engagement and conversions.
In contrast, Google Ads can drive higher volumes of traffic but often requires ongoing management, including A/B split testing, optimizing landing pages for user experience, and adding negative keywords to improve results. Furthermore, Yelp Ads are more manageable for business owners to run independently, whereas Google Ads typically need professional assistance.
Curious to learn more? Reach out to our team and we’ll be happy to manage your Yelp Ads for you. After all, there’s a reason why we’ve been a Top Yelp Premier Partner for so many years. We’d love to translate our experience and expertise into your business growth!
