Client Overview:
In the real estate law industry, the client had built a strong reputation for their legal know-how. However, when it came to their digital visibility, they faced some challenges. Their limited online presence was making it difficult for them to connect with potential clients. So, they reached out to Emet Digital for help in boosting their online visibility and attracting more business.
Emet Digital Solution:
Emet Digital conducted a thorough analysis of the client’s digital presence and identified several areas in need of improvement. They found that the Google My Business profile lacked updated information and had limited reviews. Additionally, there was low engagement on Yelp, impacting potential lead generation. Despite investment, the paid media campaigns were not yielding desired outcomes. To address these issues, EMET adopted a multi-step approach that included:
Google Maps Optimization:
Optimizing the company’s Google My Business profile to improve visibility on Google Maps. This included featuring accurate information, positive reviews, and consumer discourse, along with recent photos and videos.
Yelp Advertising:
Launching targeted advertising campaigns on Yelp to increase visibility and attract more leads. Compelling ad creatives were created, and relevant keywords were targeted to reach users actively seeking real estate legal services.
Paid Media Management:
Managing the company’s paid media campaigns across various channels, including Google Ads and social media platforms. Highly targeted ad campaigns were developed, focusing on key demographics and interests. Continuous monitoring of campaign performance, optimization of ad creatives, and adjustment of targeting were conducted to maximize ROI and drive conversions.
Results:
Thanks to these strategic digital marketing efforts, the client witnessed a remarkable transformation. Specifically, the real estate law company saw substantial enhancements in both their online visibility and their ability to generate leads. Key results include:
- Increased visibility on Google Maps, leading to a 25% higher volume of organic search traffic and inquiries.
- Improved ranking and visibility on Yelp, resulting in a 30% steady influx of leads from the platform.
- Enhanced performance of paid media campaigns, with a 20% increase in click-through rates and conversions.
- Overall, the company saw a notable 35% increase in inquiries and consultations, leading to a boost in client acquisition and revenue.
Client Testimonial:
“Emet Digital has been a game-changer for us. Before, we struggled to get noticed online, but their team really listened to our needs and came up with a plan that worked. Now, we’re getting more inquiries than ever thanks to our improved visibility on Google Maps and Yelp. We’re absolutely thrilled with the progress we’ve seen and can’t wait to keep growing with their help. It feels great to know we have a partner like Emet Digital in our corner”
Summary:
By partnering with Emet Digital, the law real estate company was able to overcome their digital marketing challenges and achieve tangible results. Through strategic Google Maps management, Yelp advertising, and paid media management, their online visibility was successfully enhanced and generated quality leads. Moving forward, the company is well-positioned to continue expanding its presence in the competitive real estate law market, thanks to their continued collaboration with EMET and its strategic digital marketing expertise.
