What exactly is social media management?
Your social media accounts are a distribution channel, through which you have the ability to present your brand. Social media management includes the research, creation, and timely distribution that goes into a great feed. Content is carefully planned to help raise brand awareness, increase market authority, and interest your consumers. Furthermore, social media management encompasses the process of responding to and interacting with followers.
What makes social media management so important?
Our holistic approach to social media management spans the gamut of acquiring new business, nurturing interested prospects, and increasing the lifetime value of existing customers. Well-managed and active accounts increase the perceived professionalism of your brand. For many businesses, social media is a great platform to capture the attention of prospective clients in a way that feels fun, creative and unique.
Many consumers are now extremely resistant to the so-called “hard sell” tactic. Instead, viewers much prefer to receive valuable and humors information that allows them to make their own informed decisions. By providing that information, your brand can gain credibility.
What differentiates your approach?
At Emet Digital, we recognize and leverage the importance of a positive social media presence. For many service-based businesses, social media is a platform where you can cultivate authority by sharing useful articles and information with your followers.
We understand that social media is not an effective sales platform for everyone. We perform extensive industry research and audits in order to determine the optimal strategy for your social media content. Before we begin our work, we’ll sit down with you to uncover your ideal client. As we move forward in the process, we create content with the express purpose of addressing the reason that ideal client needs your products or services.
Our social media management strategy focuses on accelerating growth and nurturing new leads. We understand that your users may be in very different positions within your sales path. That’s why we create customized content for different client personas. This targeted content helps us turn your visitors into customers and your loyal customers into brand advocates.