What exactly is reputation management?
Reputation management is an umbrella term for the steps you may take toward managing your online identity. The goal is to control your reputation with intent, instead of letting the public dictate how you appear. This involves highlighting positive client interactions and minimizing any negative feedback.
What makes reputation management so important
Most consumers do research before they make buying decisions. Negative feedback and poor reviews play a role in these decisions, as does the way you publicly respond to criticism. Reputation management involves consistently monitoring your image so that you can safeguard the identity you want to project. In order to control the narrative of your brand, it’s important to broadcast social responsibility efforts and employee satisfaction. When consumers are met with positive messaging, it builds trust in your brand.
Ultimately, great work may not be enough to ensure a great reputation. You may be faced with negative reviews from clients who are disgruntled by things you cannot control. Worse still, a handful of negative reviews can quickly outweigh the positive. Reputation management is the process of curating your image in order to enhance the positives and minimize the negatives.
What differentiates your approach?
At Emet Digital, our reputation management services are fully integrated with the rest of our sales and marketing efforts. We examine the current state of your reputation and develop a customized strategy that aligns with the big picture of your business. We also ensure effective branding and social media management, which are critical components of reputation management.
You’ve spent years building the reputation of your business, and we make sure it stays in your hands as you continue to grow.