What exactly is PPC?
Pay-Per-Click (PPC) campaigns have become an umbrella term for nearly any paid advertising businesses may engage in online. They are called pay per click because businesses pay a specified sum of money for each user who clicks on an ad within the campaign. We offer PPC services on the following platforms:
In addition to the examples above, we provide PPC services for every portion of your lead generation plan. If we’ve recommended a course of action for your business, we’ll help you see it through.
What makes PPC so important?
PPC is one of the most efficient ways to grow your audience. Through specific targeting or audience definition, your campaign can quickly reach thousands, and even millions of people. An advanced PPC campaign is the result of extensive user research, ad grouping, and conversion optimization. Advertisements that redirect to a specific landing page are even more likely to generate high-value leads.
Of course, PPC is not a substitute for organic SEO. Through research and continuous optimization, a PPC campaign works in tandem with SEO to maximize your audience. Through a process called retargeting, you’ll be able to reach out to former clients or prospective clients who have already viewed your site. This makes it even more likely that an additional click will result in a conversion.
What differentiates your approach?
At Emet Digital, we understand that PPC is an investment, not a magic bullet. Although you may see immediate results, your campaigns should be evolving constantly in order to maximize your profits. That’s why our dedicated campaign management team consistently monitors ad performance in order to improve lead quality over time. Through ongoing research and testing, we’re able to identify the best ad buys to maximize your budget and deliver real engagement.
A well-executed PPC campaign can take viewers who are just researching and turn them into real buyers. Unfortunately, we realize that PPC is not right for every client. As a result, we perform extensive upfront industry research in order to understand how it would be positioned in your overall lead generation strategy. The Emet Digital team believes that your budget is best utilized where it will generate the greatest returns. We can’t settle for second best, which is why we won’t run basic, low-conversion campaigns.