Holistic & Value-driven
Plastic Surgery SEO
Reach More Patients with Plastic Surgery SEO
If you’re like most practice owners, you’ve probably received conflicting advice about marketing. From social media management to print advertising, it seems like there is no end to the list of possible strategies. With all of these options out there, most practice owners eventually ask themselves the question: why should I invest in plastic surgery SEO?
At Emet Digital, we think that the answer is simple. Research has shown that the first page of search results receives 90% of the traffic. That means that when prospective patients search for procedures that you provide, you have a limited window to capture their attention. You’re competing with every other practice in your marketing, trying to make a positive first impression. Plastic surgery SEO is like a digital facelift. It ensures that your practice is visible to qualified leads, professionally portrayed, and engaging.
Our Plastic Surgery SEO Services
Keyword research allows us to track and analyze the keywords or phrases that your target audience uses on search engines. It can also reveal what your competition is doing. At Emet Digital, our client’s are highly involved in the keyword research process. We want to ensure that our efforts align with your business goals. We’ll discuss your profit margins on individual procedures as well as areas where you would like to see growth. After we have this information, we create a strategy to position your practice in front of your ideal audience.
Onsite optimization is an umbrella term. The phrase refers to a variety of tasks that improve the user experience as well as the health and ranking of your website. This includes integrating structured metadata, schema markup, rich snippets, ensuring readability and keyword density, and establishing a clear site structure. Our keyword research heavily informs onsite optimization. Done properly, this process will positively impact organic search rankings for valuable keywords and decrease your overall cost-per-acquisition.
Search engines like Google, Yahoo, and Bing rely on many factors when determining your ranking. One of those factors is the number of links going in and out of your website. Links to your website, also known as inbound links, indicate that you are active and producing valuable, share-worthy content. Links from your website to other websites are called outbound links. These links can communicate that you participate with others in your industry. Striking the correct balance between inbound and outbound links is critical.
Targeting New Leads with Plastic Surgery SEO
At Emet Digital, we offer a full-range of plastic surgery SEO services, including keyword research, onsite optimization, and link building. It’s best not to think of these services as a set menu. Instead, it’s more like a buffet! Our experience has shown that a comprehensive and dynamic strategy will produce the best return on investment.
Think of it this way: every time your practice appears in search results, you’re attending a job interview. Plastic surgery SEO is the digital equivalent of preparing a resume.
Most of your patients will find your practice online. In the same way that you would dress professionally for an interview, search engine optimization ensures that your website looks polished and put-together. Furthermore, it allows you to present your credentials, past successes, and experience to your visitors. By incorporating content like photo galleries or testimonials, you’re helping prospective patients to connect with your practice.
FAQ & More
At Emet Digital, we believe that relationships matter. In fact, strong personal relationships are the basis of everything we do! Our success relies on transparency, communication, and respect. Through long-term partnerships, we provide excellent customer service and consistent value for our clients.
"I hired Emet Digital to create a website for my production business, and I had the pleasure of working directly with the co-CEOs, Maytal and Micky. They were extremely communicative and they made sure that the proposed design met all of my needs."
Executive | Lionsgate