Your prospective patients have hundreds of choices, and we want to make sure that they chose you over your competitors every time! The best way to do this is by engaging with your customers online, showcasing your expertise, history of success, and clearly communicating the value of your services.
Successful plastic surgery marketing happens at the intersection of professionalism, style, and substance. A flexible, holistic, and data-driven strategy will help you challenge your competition. At Emet Digital, we position your practice in front of qualified leads. The strength of your work will do the rest.
Do you really know how your current patients are finding you? Do you have a thorough understanding of your professional brand? When was the last time you responded to reviews posted about you online?
When it comes to plastic surgery marketing, it can feel like there are more questions than answers. Many practice owners say they feel overwhelmed and unsure of the best path towards growing their business. As your marketing partners, we’ll answer those questions and work with you to develop a strategy. We take the time to understand your business goals and learn how you define success before recommending a course of action.
At Emet Digital, we offer a full-range of plastic surgery marketing services, including SEO, PPC, reputation management and web design. It’s best not to think of these services as a set menu. Instead, it’s more like a buffet! Our experience has shown that a comprehensive and dynamic strategy will produce the best return on investment.
Great marketing impacts the patient experience as well as your bottom line. When patients are happy with your service, it creates a personal relationship that could lead to valuable referrals. At Emet Digital, we believe that personal relationships are everything. We look forward to building a long-term relationship with you.
Responsive, sophisticated, and professional web design is the first step toward engaging prospective patients. Your website is the face of your practice, and it should be reflective of your expertise and high standards of care.
Search engine optimization is tough but reaching page one of Google is the ultimate reward! Together, we’ll create a customized SEO strategy that generates powerful organic results and new patient flow.
As patients interact with your brand, they look for professionalism and experience. Proactive reputation management will help you capture the attention and engagement of your ideal patients.
When speed is a priority, pay-per-click campaigns can drive traffic to your website for more immediate results. Our sophisticated audience targeting process helps to ensure that your practice is visible to the people who are on the verge of a purchase decision.
Many practices operate for years without truly understanding what they’re selling. At a surface level, patients come in for tummy tucks and mommy makeovers, but the truth is, they’re buying something entirely different.
They’re buying a better future.
Plastic surgery is more than just an elective procedure for the sake of vanity. As you know, it can have far-reaching effects on the health, quality of life, and emotional wellbeing of your patients. When people interact with your practice online, they want to see content that demonstrates an understanding of their motivations.
Prospective patients aren’t looking for a miracle-worker. Instead, they’re looking for a surgeon who will listen to them without judgment and who will understand their goals. This presents an incredible opportunity for you to differentiate your practice from your competitors. We work with our plastic surgery marketing clients to create unique selling proposals that demonstrate credibility and integrate personal connection.
When marketing your practice, we advise you to communicate the value of your services and the many benefits that your customers receive. All too often, plastic surgery marketing focuses on selling the perfect ‘after’ image, when the reality is that airbrushed pictures and professional models aren’t the best sales tool. When people interact with your practice online, they should be met with authenticity. Authenticity is the key to building trust.
Whether online or in person, prospective patients can spot a disingenuous sales pitch. Good marketing ensures that your brand resonates authentically. We’ll help you anticipate questions and reservations your prospective clients may have. When you can do that, you can clear the way to make a sales pitch that really connects with them. Trust and authentic connection are the secret ingredients of effective plastic surgery marketing.
At Emet Digital, we’re straight shooters and we value strong personal relationships. We assess your business openly and honestly in order to determine your strengths and unique challenges. The truth is, you need a marketing strategy for the practice you have, not the one you wish you had. We’ll work with you to develop a brand that is unique, trustworthy and authentic.
Increasing revenue with marketing requires an understanding of the sales funnel. The sales funnel is the term that describes how likely a person is to make a purchase. Many people visiting your website will be at the widest end of the sales funnel. They can be considered low-intent visitors. While they may become patients in the future, they are unlikely to take immediate action and commit to your practice.
Although many agencies focus on end-stage visitors, we tailor our marketing strategy to attract visitors at all stages of the sales funnel. Why? We know that this is where your website has a chance to shine. Genuine and reliable consumer education works wonders for conversions. An effective website will guide your visitors from the research stage to the purchase stage of the funnel, without losing focus and engagement. By considering people at every stage of the funnel, we can maximize your client acquisition opportunities and revenue.
It’s no secret that your competitors are investing in plastic surgery marketing. Digital marketing is the best way to increase your visibility and position your practice in front of new l patients. When people visit your website for the first time, they need to feel safe with you, which is why showing your qualifications and expertise upfront is of the utmost importance.
At Emet Digital, we understand that new patient acquisition is vital to the health of your practice. We don’t spend time increasing your site traffic for the sake of numbers themselves. Instead, we focus on ensuring that you connect with the right patients.
When we begin our partnership, we’ll sit down with you to discuss your existing patient list. What is the current makeup of the list? Where would you like to see your business grow? You know your ideal patient better than anyone, so we’ll consult with you to uncover the traits you’re seeking. Once we have an understanding of your ideal patient, we’ll be able to craft a marketing strategy suited for them.
Ultimately, patient acquisition is about quality, not quantity. We focus our efforts on attracting the right visitors, to maximize the return on your investment. The best patients will become repeat customers, brand advocates, and referral sources.
We believe that truth is the most important part of what we do, from how we interact as a team to how we treat our marketing partners. Furthermore, we know that personal attention is crucial to the development of long-lasting and fulfilling partnerships. For that reason, we choose our partners selectively. We strive to provide exceptional service to every practice, so we never take on more than one client in the same target market. This ensures that our efforts are not compromised by a conflict of interest.
Unlike other agencies, we know there are no “one-size-fits-all” marketing solutions. We’ve worked with surgeons across the board, from recent graduates starting out to established industry leaders. Each of our partners has unique strengths and weaknesses, which we leverage to increase revenue and grow their business. When we begin working with you, we’ll assess your practice on a fundamental level, building a thorough understanding of your workflow and organizational structure. We take the time to understand your business goals to determine how we can provide real, long-lasting value.
We measure success by the quality of the results we generate for our clients. Before we begin our work, we’ll perform extensive research to determine where to focus our efforts. For example, keyword research will reveal how many people are searching for specific terms in your area. With that data, we can set realistic goals and expectations for new patient flow. After work has begun, we’ll also consider the overall return on investment you’ve receive from a particular strategy. We value clear and open communication with our partners, and we’ll make sure you’re involved at every stage in the process.
The short answer? Yes, they do!
The longer answer is a bit more nuanced. Potential patients who are searching for your services on Google are in the discovery phase of the sales funnel. When they visit your website, they’ll arrive with an open mind. We’ll work with you to ensure that your website provides them with all the information they need to initiate contact. At the same time, we’ll present them with new ideas to consider.
As your plastic surgery marketing partner, our job is to craft a website that is an engine for conversion while ensuring that you appear in the search results for your most valuable keywords.
We would be happy to share more information about pricing and packages during your free consultation! Much like your practice, we don’t have a set price list. We do this because every case is different, and every practice has different needs. It’s very difficult for us to give accurate estimates before we’ve had a chance to sit down with you to discuss your business. During your consultation, we’ll work with you to evaluate your current revenue streams and patient referral networks. At that point, we’ll have all the information we need to provide the most accurate estimate.
Plastic surgery marketing faces a unique challenge. Your prospective patients typically do not have a pressing need for services, or the same sense of urgency that characterizes searches for hospitals or clinics. These patients are discerning and value-orientated. Unfortunately, this can mean that poorly managed marketing campaigns will attract price shoppers with low purchase intent.
At Emet Digital, our goal is the long-term growth of your practice. We carefully craft your plastic surgery marketing strategy to reflect those goals. One way we do this is by drafting websites and copy that subtly conveys the ideal patient for your practice. You provide an important service and an uncompromising standard of care. By communicating your credentials, past successes, and level of service, we’ll help you cultivate the patient base that you deserve!