Medical marketing isn’t just about attracting patients. It’s about positioning you as a thought leader in your industry. We work with our clients to increase visibility and exposure while providing valuable and authoritative content, so that you can have long lasting relationships with your patients.
At Emet Digital, we position your practice in front of potential new clients. Our medical marketing strategy combines professionalism, style, and substance. We believe that a flexible, holistic, and data-driven strategy is the key to beating your competition.
What keywords are most important for your business? Do you appear in local search results? Should you really spend time managing and responding to reviews? How can you establish brand recognition?
With some much conflicting information available, it’s difficult to know which medical marketing tasks to prioritize. Industry experts seem to disagree on the best strategies, and generic advice from marketing articles may be ill-suited for your practice. The truth is, your time is valuable, and you deserve a marketing partner who can develop a customized strategy for your unique practice.
At Emet Digital, you’ll find a broad range of medical marketing services, including SEO, PPC, reputation management and web design. Before recommending a strategy, we work with each of our clients to understand their business goals. Together, we’ll thoroughly examine your current market position and discuss your definition of success. Success can differ dramatically between practices. For example, you may be seeking more physician referrals while another practice focuses on increasing brand recognition. When we understand your goals, we can recommend a comprehensive plan to address them.
Medical marketing is personal. It’s about building real and authentic connections with your patients. Your marketing strategy should be viewed as an extension of the standard physician-patient relationship. We’ll help you create a proactive medical marketing strategy that increases customer satisfaction, addresses your business goals, and lowers your patient acquisition costs.
Your website is your most valuable lead generation tool. A responsive, engaging and conversion-focused design helps you make contact with future patients and communicate the value of your services and experience.
While searching for a healthcare provider, many patients turn to search engines first. Search engine optimization drives organic traffic to your website and increases the visibility of your brand.
Managing your reputation online is vital to ensuring new patient flow. Professional responses and activity communicates that your are engaged with your patients and invested in their experience with you.
Pay-per-click campaigns are like the fast lane of medical marketing. Careful audience targeting positions your practice in front of high-intent visitors who are likely to contact you.
When it comes to medical marketing, the competition is fierce. In this saturated market, standing out can seem impossible. So, how can you differentiate your practice?
Focus on answering the question: ‘why you?’
When patients interact with your business online, they are considering whether you will be the best choice for them. Medical marketing ensures that they have all the information they need to make an informed decision.
The truth is, your patients are more educated than ever before. They consistently turn to the internet for information, reviews, ratings and quality of service reports. In order to generate engagement, you’ll need to share what differentiates you from your competition. For example, you might highlight services that only your practice can provide, or special equipment you have available.
Of course, purchase decisions aren’t purely intellectual. Your prospective patients are also looking for a personal connection. They are seeking non-judgemental healthcare providers who can help them pursue their goals. When you communicate an understanding and willingness to meet these needs, you demonstrate credibility and authentic connection.
The truth is: patients want to buy from businesses they trust.
When you prioritize personal connection, you’re showing prospective patients that you understand the importance of the service you provide. Even relatively small medical decisions can have far-reaching effects on the health, quality of life, and emotional wellbeing of your patients. They are expected to be vulnerable with you, and to place their wellbeing in your hands. Your medical marketing strategy is an opportunity to make patients feel secure and allow them to authentically connect with you. Emotional connection and relationship building helps turn website visitors into patients, and patients into loyal brand advocates.
After you have established an emotional connection and the objective value of your services, the final step is to anticipate the reservations and questions that might keep someone from working with you. Remember, you are not the target audience for your marketing efforts. It’s important to use language your patients can understand and imagery that resonates with them.
Ultimately, medical marketing must be genuine in order to be effective. We’ll leverage what makes you unique into a sustainable strategy that improves patient experience and positively impacts your bottom line.
The most effective medical marketing fully considers the consumer journey and where they are in the sales funnel. The sales funnel is the term that describes how likely a person is to make a purchase. On average, people will research multiple care providers before making a decision or initiating contact. This means that the people visiting your website are likely at the widest end of the sales funnel, and considered low-intent visitors. These visitors may return and become patients, but they have not finished researching their options.
Many medical marketing agencies focus their strategy on end-stage visitors. This makes sense on the surface level. Their assumption is that people at the end of the funnel are more valuable because they are ready to make a purchase.
At Emet Digital, we do things a little differently. Our marketing strategy attracts visitors at all stages of the sales funnel because we know that this is where your website has a chance to shine. Our experience has shown that, when we produce genuine and reliable consumer education content, our clients see more conversions. We build websites that guide your visitors from the research stage to the purchase stage of the funnel, without losing focus and engagement. Instead of neglecting low-intent visitors, we attract them and make sure they are exposed to your knowledge and expertise. By considering people at every stage of the funnel, we can maximize your client acquisition opportunities and revenue.
What are the wants and needs of your ideal patient? Do they prioritize fast and easy access to a physician, or are they worried about transparency in billing? Are they seeking online access to medical records? How is your practice equipped to meet their needs?
We work with our clients to answer all of these questions. The journey to new patient acquisition begins with an important question: who is your ideal patient?
Many practice owners find it difficult to immediately define their ideal patient, but the truth is, you know your ideal patient better than anyone. When we begin our partnership, we’ll sit down with you to discuss your existing patient list. Typically, the list will reveal commonalities between favorite patients. We’ll also discuss the direction where you would like to see your business grow.
At Emet Digital, we understand that new patient acquisition is vital to the health of your practice. However, we also know that it’s important to prioritize patient quality, rather than quantity. We focus on generating traffic that aligns with your business goals and that has long-term revenue potential. This allows us to attract patients who will become repeat customers, brand advocates, and referral sources.
At Emet Digital, you get the personal attention of a boutique agency paired with the industry connections of a national company. We value our relationships, and prioritize the development of long-lasting and fulfilling partnerships. Unfortunately, this means that we have to be selective when we choose new medical marketing partners. We strive to provide exceptional service to every practice, so we never take on more than one client in the same target market. This prevents any potential conflict of interest.
At Emet Digital, our business is built on relationships. We’re straight shooters, so we offer an unbiased assessment of your practice in order to determine your strengths and unique challenges. Using that information, we’ll create a strategy that strikes a critical balance between authoritative content, high search engine visibility, and unique brand identity. Together, we’ll dominate your niche and achieve lasting success.
Unlike other medical marketing agencies, we know there are no “one-size-fits-all” solutions. We never employ the “pay and pray” strategy, and all of our marketing plans are customized for each client. Your practice has unique strengths that we can leverage to increase revenue and grow your business. At the end of the day, we only work with clients if we know that we can provide real-life value and a genuine return on investment.
We measure success by the quality of the results our clients obtain. We always consider the long-term goals of our marketing partners before proposing a strategy. This way, we can ensure that our definition of success aligns with yours.
Together with our clients, we set realistic goals and expectations for new patient flow. Some of these goals may be more short-term focused, while others may take longer. After our work begins to generate results, we track those leads to ensure you receive a return on investment. At every stage of the process, we are in constant communication with our clients. We welcome feedback and honesty, and we’re always happy to answer questions. Whether you’re a specialist or a general practitioner, we measure success by whether or not you’ve been able to grow your practice.
Whether you’ve tried to handle marketing yourself, or whether you worked with another medical marketing agency - there are many reasons that a campaign may have failed. Some campaigns don’t adequately consider the needs of the intended audience, while others aren’t built with the right foundation.
If you’ve had a bad experience with marketing in the past, don’t hesitate to try again. On the same note, you should also be sure to set realistic expectations. Most campaigns don’t produce immediate results, but may become wildly successful with time. At Emet Digital, we use data-driven marketing to ensure that we focus our efforts where they will have the most impact. This means performing keyword research and geographic research so that we can offer informed recommendations.
We would be happy to share more information about pricing and packages during your free consultation. We don’t have a set price list because every case is different. When we create a marketing strategy, it is the result of a holistic evaluation of your business. For example, we may recommend PPC for some clients, but not others. Until we’ve had a chance to sit down with you and discuss your business goals, current revenue streams and patient referral networks, it’s very difficult for us to give an accurate estimate.
Our medical marketing services are available to many businesses in the healthcare industry. Some examples include:
- Medical practices
- Healthcare Logistics
- Dental Offices
- Plastic Surgeons
- Medical Spas
We’re happy to meet with anyone interested in our services. At the meeting, we’ll discuss your needs and determine whether we’ll be a good match.